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PUZZLED rugby supremo Bill Pulver will discuss a possible switch to Brisbane or Sydney for Australia's premier sevens tournament in 2015 after a half-empty stadium watched Sunday's pulsating action on the Gold Coast.
The Gold Coast Sevens delivered on just about every level with an underdog band of young Aussies reaching Sunday night's final against the odds, perfect weather for rugby and drinking, upsets galore and spectacular tries at a machine gun rate.
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Australian Rugby Union chief executive Bill Pulver asked the big question himself as costumed GI Janes, Buzz Lightyear, a zealous Fijian contingent, young Aussie footy lovers and an ample turnout of coast Kiwis roared from all corners of the stands at Robina's Skilled Park. It was just the gaps in between.
The dream result of an Australia-New Zealand final fired up the fans. The Kiwis responded too after their 40-19 victory with a series of bare-chested hakas to their beer-fuelled worshippers in the stands.
"The product is fantastic but we are not getting the people here," Pulver said as the two-day turnout of 25,320 fans came up more than 2000 short of the 2012 crowd.
"Our market research tells us that 88 per cent of the people who do turn up for rugby sevens really enjoy the experience.
"You can hear the noise and fun but something is not quite right because so many more people should be at this event."
Pulver stressed he wasn't having a shot at the Gold Coast Sevens, just talking out loud about finding a way to lure more Australians here in 2014 or contemplate taking the high-paced spectacle to a big-city market like Brisbane or Sydney in 2015.
"Queensland Events have been a wonderful partner for the Gold Coast Sevens. We'll sit down in the next month and talk about the future beyond 2014," Pulver said of the four-year deal for the Gold Coast which ends next season.
"All ideas will be in the melting pot ... what is the best location for a sevens tournament, is there a better time of year, does it work better with a precinct nearby as there is around Suncorp Stadium, how does the ARU have to go about pushing the sevens message."
Pulver is a devout sevens rugby evangelist who believes Australia must embrace the big commercial and participation opportunities of sevens as the rest of the world is.
"The sevens game is a shot of energy worldwide and there are wonderful opportunities for rugby in Australia to grow from it in the lead-up to the game being played at the 2016 Olympics," Pulver said.
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