Blues’ membership push flatlines

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CARLTON'S membership total has flatlined well short of its 50,000 target, with president Stephen Kernahan imploring fans to get behind the club.

On pure membership figures, the Blues continue to trail well behind Collingwood, Hawthorn, Richmond and Essendon.

It saw Kernahan urge fans to lift the membership from 49,913 — a total that has grown by only 1000 memberships in the last six weeks.

The Blues used the 50,000 target as a lure for members to guarantee moving their home ground to the MCG, with departing CEO Greg Swann under heat given the lack of membership growth.

"We have won four of the last five games and we are not out of the woods, but we have our 150th year celebrations on June 14 and we would love the supporters to rally behind the club,'' Kernahan said.

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"We have still got a hell of a lot of home games coming up and we have had a hard fixture. We have four Sunday night games and we have played Thursday nights and Monday nights. It is a tough start to cop for our members, but the players have shown some grit and are getting back in form."

The Blues argue they net similar revenue to other clubs from membership — $17 million last year — despite the lower numbers.

But they acknowledge some potential members are put off by the perception of millionaires running the club.

Carlton president Stephen Kernahan talks to Blues fans. Picture: Michael Klein Source: News Corp Australia

The challenging nature of the fixture was made known to the AFL last Tuesday, with Carlton wanting eight MCG home games next year — up from six.

"We did let them know about the early season fixture,''Kernahan said.

"We like the marquee slots but it has been tough to get the corporates and make our members happy. Having said that, you don't get a good fixture all the time, so we have to cop it sometimes."

Western Bulldogs chief executive Simon Garlick said the club was still confident of making a small profit despite being last on the membership tally with 29,333 members.

"We will probably end up at around 31,500 which is not where we thought we would be, but we will continue to push for memberships.

"In 2009 we ended up at just over 35,000 memberships, but we are doing everything we can to make it a break-even year and we are tracking towards that."

VICTORIAN MEMBERSHIP LADDER

COLLINGWOOD — 74,342

HAWTHORN — 67,179

RICHMOND — 64,867

ESSENDON — 58,611

CARLTON — 46,799

GEELONG — 41,839

NORTH MELBOURNE — 37,463

MELBOURNE — 35,005

ST KILDA — 29,992

WESTERN BULLDOGS — 29,333

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