Outgoing AFL boss Andrew Demetriou. Picture: Getty Source: Morne de Klerk / Getty Images
THE average pay for an AFL player will hit $300,000 next year, with the players to become an early beneficiary of the league's equalisation measures.
A review of the players' collective bargaining agreement is expected to be completed this month, with the AFLPA, the AFL and club officials all involved in talks.
The final figures are still being worked through, but a rise in total player payments of about 5 per cent is widely expected.
That number will be dependent on possible changes to salary cap rules for veterans' list players.
A 5 per cent increase in player payments will see each club fork out more than $10 million for the first time.
AFL boss Andrew Demetriou told the Herald Sun players should be among the top beneficiaries of new revenue to be raised by equalisation measures — although concessions give to some of the power clubs will mean a smaller pool of equalisation money than first expected.
The average pay for players who have played a senior game was $288,000 in 2013, and $266,000 for all listed players.
The players' share of football department spending is set at $9.6 million per club this year.
There are two more years to run on the current agreement, which had a baseline increase of 3 per cent built in when that deal that began in 2012.
Players saw a 7 per cent pay increase that year, followed by rises of 5 and 5.4 per cent.
But even those rises have not been enough to see the players' pay keep pace with the increase in the game's overall revenue.
When negotiating the current agreement, the player union unsuccessfully tried to have mandated a 25 per cent share of all football revenue, and it understood their stake has now dipped below that benchmark.
Players were also concerned about their declining share of football spend — with the top four clubs spending 61 per cent on players in 2007, but only 46 per cent by 2012.
The league will introduce a soft cap to football spending next year, along with a luxury tax, which the player union hopes will act as a handbrake on spending and help restore the players' share.
Demetriou said the CBA review — headed on the AFL side by deputy CEO Gillon McLachlan and general counsel Andrew Dillon — was going well.
"I don't know (what percentage pay rise they will get) I'm not privy to that information — there's already set increases in the CBA for (years) four and five but we have acknowledged that any outcomes from revenue sharing and equalisation, we should have the players as beneficiaries on top of that.
"So it stands to reason that they will get more than 3 per cent — to what quantum, we're working through that at the moment."
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