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FOOTBALL Federation Australia will risk the ire of the AFL on Saturday by sending a promotional truck into the Grand Final precinct publicising the opening of the A-League season.
With 100,000 people set to descend on the Melbourne Cricket Ground for the AFL decider between Hawthorn and Fremantle, the FFA will devote eight hours circling the ground with a vehicle displaying Melbourne Heart recruit Harry Kewell and Victory superstar Archie Thompson.
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The A-League season opens with the Melbourne Derby on October 12.
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"I'd be surprised if the AFL saw this as ambush marketing," said FFA Head of Corporate Affairs and Communications, Kyle Patterson. "We're not in direct competition with the AFL anyway, they finish as we start.
"This is a sign that football is in the mainstream. We have a great story to tell and we're not shy about telling it.
"The A-League season rolls into the FIFA World Cup in Brazil when millions of Aussie fans will get behind the Socceroos. We're banging the drum to get everyone on board."
The 2012 AFL Grand Final between Sydney and Hawthorn drew 99,683 spectators to the MCG. The game, won by the Swans, drew a national television audience of 4.05 million viewers – the highest posted by the AFL in six years. It was the most watched sporting event in Australia for 2012.
The FFA and the AFL have endured a rocky relationship over the years, most notably over the issue of stadium availability during football's unsuccessful bid to host the 2022 FIFA World Cup.
The deployment of an FFA-sponsored promotional truck to the AFL's showpiece event could further fray tensions.
The FFA is hoping to build on the success of the breakthrough 2012-13 season A-League season with a sizeable promotional blitz before kick-off.
The Heart's signing of Kewell after an unhappy stint with cross-town rivals Victory will be a key feature of the messaging in Victoria.
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