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Winter wonderland ... Fox Sports is the only place to be for the best sport in 2013 Source: Justin Lloyd / News Limited
Australia's leading sports broadcaster Fox Sports has unveiled a fresh new look ahead of the most exciting winter sports season it has ever embarked upon.
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The company's new headquarters on Sydney's north shore hosted politicians, industry executives, a raft of past and present Australian sports stars and members of the media to launch a new era.
Attending the launch was News Ltd CEO Kim Williams, NRL stars Todd Carney, Braith Anasta, Krisnan Inu and Tim Mannah, Leisel Jones, the Fox Sports NRL team including Peter Sterling, Matthew Johns, Matt Shirvington and Gorden Tallis and Fox Sports personalities Mark Bosnich, Phil Kearns and Tony Squires.
The launch and new brand reveal comes ahead of the broadcaster's biggest winter sports offering in history; including a seven-day NRL schedule, FOX FOOTY's live coverage of every match in the AFL Premiership , the A-League Finals Series and Socceroos' World Cup Qualifiers, plus the two biggest sporting events of the year - the British and Irish Lions Tour and The Ashes.
"On top of that, we now have 21 weekly entertainment shows across our sports, which is where we'll fuel the excitement of fans ahead of the weekend action," Fox Sports CEO Patrick Delany said.
"It's a phenomenal winter of live sport, our biggest ever."
Fox Footy is the only place to see every game of the 2013 AFL regular season live in high definition and uninterrupted siren-to-siren.
Fox Sports will bring fans closer to their game in 2013, with High Definition coverage, stunning new 'virtual' presentations and game-changing camera angles from FoxKopter, the FoxMobile segway, Ref Cam and Cornerpost Cam across different sports.
Monday
Monday Night Football LIVE 6.30pm (EDT)
Monday Night with Matty Johns LIVE 9pm (EDT)
Tuesday
The Back Page LIVE 7.30pm (EDT)
Wednesday
NRL 360 LIVE 7.30pm (EDT)
Thursday
Sterlo 6.30pm (EDT)
Friday
Late Night League (Delayed Friday night football) 10pm (EDT)
Saturday
Super Saturday from 1pm (EDT)
Up to 3 LIVE NRL matches
LIVE VB NSW Cup and Holden Cup
Sunday
NRL Sunday from 11.30am (EDT)
Up to 3 LIVE NRL matches
LIVE Holden Cup
"We're going to take fans to where they've never been with all of our exclusive in-play innovations. This is the year where fans come first," Delany said.
To mark the kick off to the winter sports season, Fox Sports revealed the name of the main studio at its new Sydney headquarters at a special ceremony.
The studio, which will house NRL coverage, has been named after Rugby League 'Immortal', Clive Churchill.
Head of Channels, Gary Burns, was joined by the late Churchill's wife, Joyce, and son, Rodney, to unveil the Studio in front of South Sydney greats George Piggins, Bob McCarthy, Michael Cleary and Ron Coote.
Fox Sports Australia has also launched a new corporate logo in line with its global affiliate broadcasters.
"We're an established global brand stretching from USA, through Asia and into Australia. The brand thinks globally but acts locally," Delany said.
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